Our Essentials, Ready to Go

Discover our essential kits for moms and parents, featuring the Fresh Reset and Mom Comfort Kits designed to simplify parenthood with ease and care.

Parenthood, Simplified.

Mindfully curated baby essentials for your comfort and your peace of mind.

Explore the Essentials

  • Parent-Approved

    Each product is thoughtfully selected and loved by our community of real parents, ensuring it's genuinely useful and brings more ease to your day.

  • Safety-Tested Materials

    Your peace of mind is our priority. All materials are certified non-toxic and rigorously tested to meet the highest safety standards for your baby.

  • Simple, Gentle Ingredients

    We believe less is more. Our formulas use minimal, natural ingredients you can actually pronounce, perfect for the most delicate baby skin.

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FOR MOM

Pure, Simple, Effective

Find instant, soothing relief with a balm you can trust completely.
Our USDA Organic, plant-based formula is designed to comfort sensitive skin while being 100% safe for your baby. No need to wipe off before feeding. It's the peace of mind you deserve.

Soothe & Simplify

The Journal

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Our Sister Brands

  • Elysian Glam Hair

    Luxury That Feels Like You™ - premium virgin hair extensions and custom HD lace wigs designed - for every crown that deserves to shine.

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  • I See You, Royalty

    Skincare as self-love. Discover premium, vegan, and cruelty-free formulas designed to honor melanin-rich skin.

    Visit Us 
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