Parenthood, Simplified.

Mindfully curated baby essentials for your comfort and your peace of mind.

Explore the Essentials

  • Parent-Approved

    Each product is thoughtfully selected and loved by our community of real parents, ensuring it's genuinely useful and brings more ease to your day.

  • Safety-Tested Materials

    Your peace of mind is our priority. All materials are certified non-toxic and rigorously tested to meet the highest safety standards for your baby.

  • Simple, Gentle Ingredients

    We believe less is more. Our formulas use minimal, natural ingredients you can actually pronounce, perfect for the most delicate baby skin.

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FOR MOM

Pure, Simple, Effective

Find instant, soothing relief with a balm you can trust completely.
Our USDA Organic, plant-based formula is designed to comfort sensitive skin while being 100% safe for your baby. No need to wipe off before feeding. It's the peace of mind you deserve.

Soothe & Simplify
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